With so many studies and research out there on the
upcoming marketing tools and technologies, how would you know or decide which
ones you should focus on?
To help you in developing an effective marketing strategy
for 2018, we have made the list of top 7 latest trends to follow this year.
Have a look and find the most needed trend you should
think about as you strategize for the year ahead.
Keywords Strategy
The keyword strategy in Digital Marketing will
change a bit in the coming years. Gone are the times of launching actions by
putting a few keywords to a couple of generic ads and expecting results.
Mobile Is No
Longer an Option - It Is a Necessity
This year, mobile marketing needs to be at the top of any
marketer's agenda. Below mentioned are a few points that you need to consider:
Location Specific
ads: Mentioning a location in mobile ads and search results can increase
click-through rates up to 200%.
Site Speed Should
Be Fast: 74% of consumers will wait maximum 5 seconds for a web page to
load on a mobile device before leaving the site.
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