7 Things to Consider Before Developing Digital Marketing Strategy in 2018

With so many studies and research out there on the upcoming marketing tools and technologies, how would you know or decide which ones you should focus on?


To help you in developing an effective marketing strategy for 2018, we have made the list of top 7 latest trends to follow this year.

Have a look and find the most needed trend you should think about as you strategize for the year ahead.

Keywords Strategy

The keyword strategy in Digital Marketing will change a bit in the coming years. Gone are the times of launching actions by putting a few keywords to a couple of generic ads and expecting results.

Mobile Is No Longer an Option - It Is a Necessity

This year, mobile marketing needs to be at the top of any marketer's agenda. Below mentioned are a few points that you need to consider:

Location Specific ads: Mentioning a location in mobile ads and search results can increase click-through rates up to 200%.

Site Speed Should Be Fast: 74% of consumers will wait maximum 5 seconds for a web page to load on a mobile device before leaving the site.

Regina Deemer

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