User experience is a widely used topic in web design circles, but sometimes the business owners tend to dismiss a vague idea. This belief can cost you and your company a lot of money, so holding onto such a mindset is unfortunate.

The web design must be functional and this states that it should create a good user experience. Effective web design is a further step and enhances the user experience by creating an intuitive layout, telling a compelling story, and serves up what the user is looking for when they want to see it. For this reason, web designers are taking an active interest in the user experience to ensure that their designs are anticipating the needs of the target market.

Let’s take a brief look at some of the best web design practices for a great user experience:

Smartphone and tablet users make up the majority of the web pages today. So, a web designer needs a responsive web design that adapts itself to any screen size or mobile browser.

As a web designer, you should focus on those users who may have disabilities. A number of online users have vision deficiencies, including color blindness.

One thing that the designers can easily do is to improve the user experience for the visually impaired is to make sure that alt tags are clear. In addition, avoiding certain colors that would make it difficult for those who are colorblind to completely absorb the text can make the site enjoyable for anyone. This readability is tremendously important to user experience.

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