We all know
about the importance that video marketing has been gaining in the modern world.
The video world in past years has been just phenomenal. You cannot even imagine
the number of videos circulating on the internet in just one second. So, why
don’t you utilize this trend to grow your business more and more?
We all know,
2018 is ready to come and once again marketers have started evaluating upcoming
trends & methodologies. 2017 was the year of video marketing and it is
being expected that the trend will keep prospering in the coming years.
So
let’s look at some of the video marketing trends to keep an eye on in 2018.
1.
Video First
Video first
is a term authored by Facebook to refer to a developing phenomenon and that
is “Consumers not only want to see the video but also want to produce
it”. That means, the preferred approach to get information about our
customers and to express our brand is moving from the text to the video.
As a
reaction, Social Networks and different Medias made it easy for us to
broadcast videos. On account of Facebook, this idea has turned out to be clear
through its live video platform, Facebook live. Exploit this new approach of
communicating and get closer to your audience than ever before.
2.
Muted videos
In
the digital marketing field, as a video advertiser, you
should know that it is possible that a significant number of your customers
will be watching muted videos in the coming year. Already numerous users of
smartphones watch videos with the volume muted or turned down, and that number
is expected to rise in the future.
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